If you are a marketer or business owner, you have probably been told to use SEO (Search Engine Optimization) more than once or twice. You have probably heard of the term search engine optimization (SEO) and implemented it into your online marketing strategy. Make sure you apply it regularly to your digital objects and that it is applied regularly to all your digital objects. Sources: 10, 12, 21
Choosing the right keywords can help to direct traffic to your website, attract potential customers and significantly improve your SEO ranking. If you are willing to invest a little time, money and effort in search engine optimization (SEO), it can ultimately help to bring more targeted traffic and more customers to your company's website than any other marketing tactic you will ever use. Sources: 3, 23
Of course, there are challenges in creating an effective SEO marketing campaign, but by the time you reach the end of this SEO Basics Guide, you will have a better understanding of what search engine optimization is and how you can achieve great results in an ever-changing SEO environment. Here is a short explanatory video that also helps to describe some of the key aspects of SEO, such as the different types of keywords, the meaning of search engines and much more. To understand what SEO is, how it works, start with the SEO basics, understand how search indexes are optimized and understand the difference between a good and a bad SEO campaign, as well as some tips and tricks. Sources: 5, 12, 15, 18
Simply put, SEO is the process of optimizing your website to get organic (unpaid) traffic from search engines like Google and Bing. This type of SEO focuses on optimizing content only for keywords that are not considered human at all. Sources: 4, 9
SEO can be defined as helping to find your website easily across the Internet and not just focusing on ranking in search engines. SEO is simply a method you can use to ensure the highest possible placement of your website in search engine results. Simply put, it is a set of best practices, methods, software and tools that marketers use to make their websites the most popular and successful websites in their respective markets. Sources: 6, 25, 26
SEO stands for search engine optimization, which helps to bring more traffic to your website. SEO is an activity designed to make you a target by driving qualified organic traffic through your website, where visitors convert, i.e. become sales managers or new online customers. This way, your websites will appear in the top 10% of search engine results in terms of search traffic. Sources: 0, 11, 14
The latter focuses on optimizing your company's online presence, so that search engines display its websites in the top 10% of search engine results when users enter a local search for their products or services. Sources: 16
SEO will help increase traffic to your website by natural and algorithmic means, SEM will bring you traffic by purchasing ads from search engines. SEO to ensure that the site is visible to the search engine, which ultimately generates more traffic and revenue. Sources: 14, 24
SEO is an essential aspect of your digital marketing strategy if your business is to attract new customers through search engines. SEO is a great way to increase organic traffic by creating content and optimizing your website to match what search engine users are looking for. Recent SEO messages will suggest you optimize your blog posts to optimize them for the search engine. Enter the most important keywords of the blog post and these keywords will automatically be searched for in Google search results. Your SEO marketing strategies are important to get more traffic to your website through search engines and increase revenue. Sources: 1, 6, 8, 22
While search engine marketing is commonly known as paid media budget advertising, SEO refers to internal organic website optimization. SEO also referred to SEO copyright, because most techniques used to promote your website in search engines are related to text. Sources: 2, 14
When you select a designer to create your corporate website, ask him for search engine optimization before he should create the page. While you can decide to do your SEO and online marketing yourself, it is often suggested to hire a top SEO agency to do the job. Sources: 19, 27
If the search engine optimization process seems complex due to the various factors that can affect rankings, it is not as simple as it seems. While SEO once involved adding keywords to your site for search engines, SEO 2018 is much more complex and involves a much broader range of considerations. What is the difference between a page with SEO and a page without SEO, and how to improve their search engine optimization strategy? Sources: 13, 17, 20
Gone are the days when much of what you did with SEO was highly optimized content and most people stuck to the old definition of SEO that it was all about optimizing search engines. SEO is about improving the user experience, even if it is optimized for the search engine only. It's no surprise that if there was ever a need for SEO, it was integrated into content marketing and social media marketing. In addition, the keyword focus and best SEO practices have been incorporated into other digital marketing channels such as social, pay-per-display and PR to achieve optimal results and benefits.